Pay-per-click is the staple of digital marketing efforts for a huge number of businesses. Paid ads in search engines, most notably Google, can get the website on the fastest track to getting more visitors. This type of advertising is a flexible tool that can adapt almost instantly to the changing market conditions and it can […]

Ever since the onset of the mass mobile web in 2007, there have been dynamic changes in the way users search the web. It took 5 years for smartphone and tablet sales to outgrow PC sales, and an additional 3 for mobile search to dominate over PC and laptop searches. In response to the shift […]

At the beginning of November, Google announced the roll-out of the mobile-first indexing. What does mobile-first indexing mean? Basically, Google will now first look at the mobile version of a website when ranking, while it will fall back on the desktop version only if the mobile is unavailable. If we go back a few years, […]

If Google aimed to catch the SEO community off guard with the recent Penguin update, the plan fell flat. At least when it comes to those who realized a long time ago that black-hat SEO is simply not the way to go. For quite some time now, anyone keen on doing SEO right has known […]

Since the beginning of SEO, marketers and business owners alike have been trying to crack the way Google’s algorithms work. All the questions they’ve been asking inevitably boil down to a single one: What criteria does Google employ to rank a site? Before we unravel part of the mystery, first things first – the ‘’criteria’’ […]

You’re a San Diego businessperson. You know what you’re doing. That’s good, but is it good enough? It’s the year 2019 and you need experts by your side to help you stay in the game. Working with trusted professionals who can deliver effective digital marketing is what every forward-thinking San Diego business needs. In this […]