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PPC Development Timeline 2013 – 2016 [Infographic]
Pay-per-click is the staple of digital marketing efforts for a huge number of businesses. Paid ads in search engines, most notably Google, can get the website on the fastest track…
Mobile First: A Paradigm Shift in Digital Marketing [Infographic]
Ever since the onset of the mass mobile web in 2007, there have been dynamic changes in the way users search the web. It took 5 years for smartphone…
How We Got Ready for Mobile-First Index
At the beginning of November, Google announced the roll-out of the mobile-first indexing. What does mobile-first indexing mean? Basically, Google will now first look at the mobile version of a…
Are Google Reviews Important for SEO? Penguin 4.0 Says YES!
If Google aimed to catch the SEO community off guard with the recent Penguin update, the plan fell flat. At least when it comes to those who realized a long…
Penguin Update 2016: How It Affects Your SEO
Since the beginning of SEO, marketers and business owners alike have been trying to crack the way Google’s algorithms work. All the questions they’ve been asking inevitably boil down…
San Diego SEO Expert: Why You Should Have One in Your Corner
You’re a San Diego businessperson. You know what you’re doing. That’s good, but is it good enough? It’s the year 2019 and you need experts by your side to…