Visual Content Marketing Statistics For 2017 [Infographic]


If you are cooking up your content marketing strategy for 2017, don’t forget visual content. Visual content marketing statistics make a compelling case for a higher focus on images, videos, inforgraphics and other visuals in your marketing efforts.

Visuals make all the difference to consumers, who are getting more and more sophisticated Internet users every day. They expect a continuous supply of visual content and failing to offer it to them risks losing them. Take yourself – when you want to make an online purchase, do you like to see high-quality product images or videos of the company’s service? Admittedly, visuals are not the only factor driving conversion, but it sure does help.

Visuals have the added benefit of making it easier to convey your message – the fundamental message you have as a business. Visual messages are powerful in prompting people to share them on social media and they are also taking over email marketing. They are also much more memorable, which contributes to your branding strategy.

So, content still sits on the throne in the year ahead, but with a more graphic face. For more details, check out our infographic.

More Articles from One Click

Our achievements

We don’t just talk results,
we deliver them.

“Most small businesses do not deserve the level of marketing services One Click provides”

Matt Ricketts
Better Life Maids

“We grew at such a healthy pace, we ended up getting acquired with an offer we could not refuse.”

Jeff Geurts
Ten Key Remodels

“By far the best marketing agency we have had in our 30+ year history and we have been through a lot of them.”

Jason Larson
Lars Remodeling & Design

“Having a team we can trust to handle the SEO side of things has been very helpful to our business. They’ve done a fantastic job optimizing and ranking our many Google Business Profiles to fortify our local presence. Overall, great experience working with the agency!”

Lisa
GA Larson