As we step boldly into 2017, it’s worth considering how earned, paid and owned media are going to shape our digital marketing strategy. Beyond any (reasonable) doubt, all three are extremely important.
But the question is this:
Which is going to matter the most going forward?
So far, earned media is expected to deliver the greatest ROI. No wonder, since over 80% of consumers still rely on word-of-mouth recommendations more than on any other form of advertising. That in mind, efficient management of customer reviews becomes a must.
For more insights and tips on how to mix it all up to boost ROI, check out our latest infographic.
