If you’re making a website, one thing that you have to remember is that the design is important. It is quite common to see websites with a black background and neon letters (in Comic Sans) apparently shouting the words at you. Don’t deny it. We’ve all visited websites so poorly designed you wondered if it was the online version of hell. This is quite unfortunate for the visitors especially if the website has incredible content.
Most visitors leave after seeing a glimpse of the homepage with bright colors and flashing pictures. After all, websites that download viruses on your PC are also designed like this. You don’t need to be a rocket scientist to know that low online traffic converts to low performance for your business. Similarly, good web design can turn visitors into loyal customers.
Because of the poorly designed aesthetics of your website, no one sees the crazy deals and helpful services that you are offering. No matter how low your prices are, the only way you could get people to stay is if you’re giving away items for free or paying them.
Would You Go Inside a Store That Looks Poorly Designed?
You might think this is an exaggeration but ask yourself this. Would you go inside a store that looks poorly designed? One that looks like a decrepit building with unstable foundations and straight out of a horror movie? No right? You wouldn’t even give it a second thought. You would simply go on with your life, ignorant that you just survived looking at a site that looks like it came from the seventh circle of hell.
So yes. To answer your question, website design, just like website content is an important aspect to think about when building your website. In fact, 94% of first impressions are linked to web design as you can learn in this web design infographic. You bet your life that aesthetics is pretty important. Aside from aesthetics, a great web design also promotes brand consistency.
Great Web Design Promotes Consistent Branding
Quality branding is something that is hard to come by these days. Without a dedicated marketing team, it is easy to lose track of your branding message and slip up once in a while. Unfortunately for you, we live in the digital age now where everyone is watching you, waiting for the smallest slip up to “cancel” you. Brands often fall victim to this, losing their branding message along the way and taking the brunt of it later on.
The way that branding works is that it establishes your brand’s authority over your field. Take Nike for example. It has established its authority in being one of the top providers of high-quality shoes all over the world. This is because of its branding. Its sleek website follows through with its high-quality products.
Having an aesthetically pleasing website not only does your branding but is also part of your branding. It builds credibility and trust across your customers and potential clients. It gives out the message that you are an authoritative figure in your industry – that you know what you are doing.
Imagine if you are providing the highest quality of shoes available int he market but your website is subpar. Do you think you would be able to attract new clients to try you out? How can they know about how great your shoes are when they are not even willing to see your gallery.
Great Web Design builds your Credibility and Authority
Your customers and prospective clients will also trust you more if you have a responsive and good-looking website. This just sends out the message that you are serious in your business and is willing to invest time, money and effort on your website. A customer’s trust is one of the best things you can ever have because it comes in as free advertising.
When they meet with their friends on social gatherings, loyal customers often talk about your brand getting the word of mouth going. This will not happen if they open up your website and see that it looks like a site that will infect their PC.
Website themes are used more and more these days. They are easy to install and can be bought for a very low price. This means that you only have to worry about the content and development now. Themes are web templates that can be customized for your company with the groundwork already done. However, there is a danger of using the same theme as your competitor, confusing your potential customers.
When looking for a web developer, ask for his portfolio and make sure that he is great at web design. Because of the low prices that they offer, most web developers won’t make the extra mile for you and create a stunning website. This is because it is simply just not worth their time or not part of their talent fee.
To sum up, if you want a professionally designed website you need to turn to someone with a strong portfolio, impeccable design skills and deep understanding of website architecture, even if it means stretching your budget.
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