$24.5 billion – this is the estimated ho-ho-ho! holiday spend this season. No wonder, since Cyber Monday 2016 was the biggest e-commerce day ever. Do you want crumbles of this gorgeous cake or a nice, fat piece? Analyzing customer data in real time and using this information to make immediate adjustments in your marketing strategy could be the key to boosting your holiday sales.
Remember that mobile optimization is a game changer – mobile is expected to drive around 50% more online store visits than desktop this holiday season. Ensure your visitors have a positive user experience and turn into shoppers. Feel the pulse of your brand by closely tracking reviews and comments on social media. And very importantly – leverage the various sophisticated options that have become available in paid ads over the years.
For more details and insight have a look at our infographic.
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