Ka-ching! Ka-ching! Ka-ching! The torrents of online purchases that poured in almost $3.4 billion worth of online spend made Cyber Monday 2016 the biggest e-commerce day in history. This was the day that Cyber Monday accomplished its purpose, which was to motivate people to buy more online. According to Adobe, the Golden State was the one with the highest number of Buy clicks.
More interestingly, the online Black Friday spend inched shockingly close to Cyber Monday. Statistics also show a minor dip in the visits to brick-and-mortar stores. Minor as it may be, it still implies that the ease and convenience of e-shopping is taking over. All those Internet users with the intent to buy were mostly won over by search ads, which accounted for a third of promotional efforts.
A little less surprisingly, mobile shopping accounted for roughly a third of those online purchases. Seems that Google’s mobile-first index came just in time for the holiday rush.
Check out the infographic for some more food for thought.
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