“There’s this one thing you can do to eclipse your competitors on Google,” said no one ever. OK, maybe someone could say that at the dawn of Internet and Internet browsers. Now, SEO is a much more complex game. Put simply, it requires websites to mind what they say and how (on-page optimization) and to acquire backlink votes from high-authority websites (off-page), on top of loading fast and providing a good user experience. We have already shared what we know about content strategies and link-building techniques, mobile strategy and optimization, but we haven’t discussed much the technical side of SEO and how to improve your SERP performance with a crawling-friendly website.
When mobile-first indexing rose and shone last November, it was a wake-up call for many. The importance of mobile optimization hit home and now businesses are increasingly stumbling over their attempts to make their websites as mobile-optimized as possible. Needless to say, this has had a lot of money, time and effort wasted. The concept of mobile optimization is not a cut-and-dry one-size-fits-all thing.
Mobile optimization is a given. In November 2016, Google gave us definitive proof of that with the roll-out of mobile-first indexing. Even before that, forward-thinking online marketers started optimizing for mobile in earnest. By the time mobile-first became a reality, they had the practical know-how on how optimizing for mobile translates into optimizing for conversions.
So, the question is not why you need to optimize for mobile, but how to be the most efficient at it.
The newest stats on local searches clearly indicate that mobile optimization goes hand in hand with optimizing for local. And since we already know that local SEO is inseparable from online reviews management, it’s only logical that online reviews will matter even more going forward.
For practical tips on how to corner the mobile market, check out our latest infographic.