Link building is still a vital strategy in search engine optimization, allowing a website’s ranking to increase
and go up the search engine results pages (SERPs). With marketers working to earn backlinks for
increasing site traffic, generating leads, and achieving other objectives, there are several popular
methods that many rely on.
Link-building methods such as guest posting (where original content is created for thought leadership
within an industry), broken link building, and skyscraper (updating and upgrading existing content with
newer and better backlinks) have become go-to practices in the industry and aren’t going away anytime
However, as digital marketing continues to be a necessary strategy for businesses, more webmasters get
flooded with the same requests, making them less likely to accept yours. To better stay ahead of the
competition, you may want to consider a few underrated link building tactics that work just as well or
The infographic below shares some lesser-used tactics: interviews, resource pages, partner links, Help a
Reporter Out (HARO), image reclamation, 2nd tier link building, media events, and a few other strategies.
Ranging from beginner to intermediate-level executions, each tactic is discussed with a list of
corresponding best practices to get those much-needed backlinks.
Depending on your business objectives, you can use one or a combination of these link building methods
to maximize your marketing gains. These methods can also be implemented to supplement popular link
building practices, allowing you to reach your goals better.
Boosting your site’s ranking on SERPs and getting ahead of the pack can be a challenge, but with the
right plan, you’re sure to deliver better results. At the end of the day, coming up with a strategy best
suited for your needs is a matter of trying new things and seeing what works best. Take the opportunity to
get creative with your link building strategies with the methods below.
See the infographic below.
For a bigger infographic and more info, follow this link to our friends’ website.
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