It’s been almost a year since dispensaries started sprouting everywhere and the way they communicated with their customers went from face-to-face communication, niche directories and word-of-mouth recommendation to websites and Facebook pages and the whole SEO shebang. Many dispensary managers are wondering what’s more prudent for their digital marketing efforts – investing in SEO for dispensaries or content marketing? What will set them apart from the rest and bring in more customers? Before we get to that, let’s see how SEO and content marketing differ, if at all.
You already know that showing our website off on social media platforms will get you nowhere unless you have a website that boasts both curb appeal and a smart, SEO-friendly structure. This means you need a competent SEO company in San Diego to work out your optimal digital marketing plan and set things in motion.
Seeing the bigger picture and adopting this integrated approach to digital marketing allows you to create a unified experience for your clients and increase traffic and conversion rate.
But first things first: what is silo building and how can it help you build an effective internal website structure?