Mobile optimization is a given. In November 2016, Google gave us definitive proof of that with the roll-out of mobile-first indexing. Even before that, forward-thinking online marketers started optimizing for mobile in earnest. By the time mobile-first became a reality, they had the practical know-how on how optimizing for mobile translates into optimizing for conversions.
So, the question is not why you need to optimize for mobile, but how to be the most efficient at it.
The newest stats on local searches clearly indicate that mobile optimization goes hand in hand with optimizing for local. And since we already know that local SEO is inseparable from online reviews management, it’s only logical that online reviews will matter even more going forward.
For practical tips on how to corner the mobile market, check out our latest infographic.