If Google aimed to catch the SEO community off guard with the recent Penguin update, the plan fell flat. At least when it comes to those who realized a long time ago that black-hat SEO is simply not the way to go. For quite some time now, anyone keen on doing SEO right has known that providing real value for users is the way to get in Google’s good books.
If you are a local business owner and you also promote your services and products on your website, this piece of information is crucial.
The question is:
How can you provide value to visitors of your website and (perhaps more importantly) – how will Google know?