It’s been almost a year since dispensaries started sprouting everywhere and the way they communicated with their customers went from face-to-face communication, niche directories and word-of-mouth recommendation to websites and Facebook pages and the whole SEO shebang. Many dispensary managers are wondering what’s more prudent for their digital marketing efforts – investing in SEO for dispensaries or content marketing? What will set them apart from the rest and bring in more customers? Before we get to that, let’s see how SEO and content marketing differ, if at all.
“There’s this one thing you can do to eclipse your competitors on Google,” said no one ever. OK, maybe someone could say that at the dawn of Internet and Internet browsers. Now, SEO is a much more complex game. Put simply, it requires websites to mind what they say and how (on-page optimization) and to acquire backlink votes from high-authority websites (off-page), on top of loading fast and providing a good user experience. We have already shared what we know about content strategies and link-building techniques, mobile strategy and optimization, but we haven’t discussed much the technical side of SEO and how to improve your SERP performance with a crawling-friendly website.