How The Knowledge of SEO Can Help Your Business Grow

Search engine optimization (SEO) is a digital marketing tool that brings visitors to websites. It helps businesses by increasing website traffic in an organic, non-paid manner.

SEO keeps evolving, and it is getting harder for stakeholders to keep up with the numerous updates – particularly those who use Google’s traffic to drive in customers to their sites. However, one factor that remains constant is the value that customers bring when they find your business via organic search.

Why should you bother with the organic search if you could simply pay to get your site promoted in Google’s search results? Well, according to research, 70-80% of customers don’t trust paid ads and simply ignore them, focusing on the organic search results. We assume you get the message.

But why should you as a business owner even consider improving your site’s SEO? Right now, search engines generate about 39% of ecommerce traffic worldwide; 35% of which is organic, while the remaining is paid search.

Furthermore, according to the infographic we found at SEO Tribunal, businesses ranked among the top 10 search results on Google could benefit from 30% increase in brand perception and high-quality leads that are 10 times more likely to convert than social media on desktops.

Factors that affect website ranking on search results include page speed, informative content, quality of backlinks, SSL security, click-through-rate, etc.

Local businesses could particularly profit by optimizing their sites for local searches. Stats show that 46% of total Google searches are local, and 18% of smartphone local-based searches end up with a purchase within a day, unlike the 7% of non-local searches.

Reports suggest that by 2021, mobile devices will contribute to more than $1.4 trillion in local sales. Interestingly, out of three online searches, one is related to locations, such as “Where is the nearest barbershop?”

For further details and in-depth analysis of how implementing SEO could improve your brand awareness and lead to more sales, check out the infographic below.

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