How to Align Your Content Strategy and Your Brand Strategy

January 10, 2019

People tend to confuse brand strategy with content strategy and think they function independently of each other. Nothing is further from the truth.  In actual fact, they are symbiotic. Your brand strategy determines and shapes your content strategy, and your content strategy is the vehicle for executing your brand strategy. Ultimately, they work hand in […]

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How The Knowledge of SEO Can Help Your Business Grow

January 4, 2019

How The Knowledge of SEO Can Help Your Business Grow Search engine optimization (SEO) is a digital marketing tool that brings visitors to websites. It helps businesses by increasing website traffic in an organic, non-paid manner. SEO keeps evolving, and it is getting harder for stakeholders to keep up with the numerous updates – particularly […]

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Does Your Digital Agency Need a Contract Management Software?

December 17, 2018

Wikipedia defines efficiency as the “ability to avoid wasting materials, energy, effort, money and time doing something or in producing the desired result. In a more general sense, it is the ability to do things well, successfully, without a waste.” In the world of business, attaining a high level of efficiency is nirvana. The idea […]

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How Industry-Specific SEO Can Increase Your Revenue

December 4, 2018

Search engine optimization can be a tricky business, but the reward is well worth the effort! From carefully crafted meta descriptions to extensive keyword research, there are dozens of strategies that can help you create a strong foundation for organic search results. But if everyone understands the importance of search engine optimization, how can you […]

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Growing Local: Using Local Marketing to Boost Your SEO

September 11, 2018

When it comes to building a strong SEO base for your company, always begin with local marketing. Utilizing local SEO tactics can help you build a strong base of customers around your geographic area, from which you can then expand with ease. Customers in Eastern Canada, for example, could benefit by focusing on local SEO […]

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The Difference A Good Website Design Can Make

April 10, 2018

If you’re making a website, one thing that you have to remember is that web design makes a difference. It is quite common to see websites with a black background and neon letters (in Comic Sans) apparently shouting the words at you. Don’t deny it. We’ve all visited websites so poorly designed you wondered if […]

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