Our focus is and always will be creating leads for our clients. At the end of the day leads are what drives a company’s bottom line, sales and ROI. We cut through all the nonsense and talk and make sure our primary goal is to produce leads for our clients. Our SEO services focus specifically on that philosophy. There are secondary benefits from SEO like brand awareness and an increase in website traffic, but the primary benefit will be producing more leads for your company. There are many marketing companies who focus on website traffic, but you must ask yourself, “Where is that traffic coming from?” Website traffic can come from anywhere, but focusing on the traffic that converts is what we do.
How do we do this?
The first step to any successful marketing campaign is to fully understand the goals of the company. Next is to analyze every aspect of the current state of the website:
- Content optimization
- On-site SEO analysis
- Current keyword rankings
- Has the website been recently penalized?
- Current backlink profile
- Competitor analysis
After thoroughly analyzing the current state of your website, we make sure that we are focusing on the keywords that will convert into customers once your are ranking better than your competitors on Google, Yahoo and Bing. Then we get to work! We do on-site SEO optimization of the website and the content, and then the most crucial part is focusing on the website’s backlink profile.
There are two types of SEO that we focus on, Organic SEO and Local SEO.
Organic SEO is the process of getting your website in the top results when users are searching specific keywords throughout Google, Yahoo and Bing. Local SEO is the process of getting your website located in the top of search locally and in the maps section of search. Click on the individual sections above for more details on our SEO Services.
Lead tracking can be the most crucial part of marketing a business. With having a certain amount of data, we will be able to cut through the bullshit and focus on what converts on the website. Most businesses, from our company’s experience, have no clue where to even start when setting up their analytics. And they have even less knowledge of how to use those analytics in acquiring new customers. Collecting data from the analytics overtime will ultimately tell you where to use your marketing dollars and how to create more customer acquisition.
Google Analytics will tell you how everything is coming in and out of the website. It gets into every little detail and percentage when understanding the traffic of a website. We can also set up goal conversions with Google Analytics for whatever that is desired to track. Tracking your inbound marketing leads is a priority with any marketing plan. Google Analytics means tracking your inbound website leads, while the other part is to track your phone calls and keyword positions.
Tracking your businesses’ phone calls keeps all the marketing you’re doing accountable. Phone tracking allows us to analyze what platforms and marketing campaigns are bringing you customers from calling your phone number. Keyword tracking gives you information about where your website is currently positioned when searching your keywords. Getting a website positioned high up on page one takes time and keyword tracking allows you to be updated on that progress, keeping us accountable. Click on the individual sections above for more details on our Lead Tracking Services.
Lead generation can be accomplished in multiple different ways. SEO will be the bread and butter to creating more traffic and leads to a website once you’re positioned on page one with the researched keywords decided upon. Until then, and even when you get to be well positioned with your SEO campaign, it is essential to keep the high quality traffic coming into the website and convert it into customers. There are many options on a pay per click basis to choose from including Google Adwords, Google Shopping, Yahoo/Bing Adwords and Retargeting campaigns. Each one of these options will depend on your budget, industry and current marketing state.
What is pay per click?
Pay per click is essentially paying for each time someone decides to click on your ad generated by the search engine. There is no guarantee that each one of those clicks will turn into a customer, but those ads are usually only clicked by people that are more seriously inquiring about your services or products. Cost of clicks will vary on the industry, product and type of year; typically ranging from $1 to $15 per click on average.
Using these marketing campaigns can be quite lucrative when done effectively and managed properly. Click on the individual sections above for more details on our Lead Generation Services.