Our focus is and always will be creating leads for our clients. At the end of the day, leads drive a company’s bottom line – sales and ROI. We cut through all the nonsense and talk and make sure our primary goal is to produce leads for our clients. Our SEO services focus specifically on that philosophy. Although there are valuable secondary benefits from SEO like brand awareness and an increase in website traffic, the primary benefit is producing more leads for your company. There are many marketing companies who focus on website traffic, but you must ask yourself, “Where is that traffic coming from?” Website traffic can come from anywhere, but we focus on the traffic that converts.
How do we do this?
The first step to any successful marketing campaign is to fully understand the goals of the company. The second step is to analyze every aspect of the current state of the company’s website:
- Content optimization
- On-site SEO analysis
- Current keyword rankings
- Has the website been recently penalized?
- Current backlink profile
- Competitor analysis
After thoroughly analyzing the current state of your website, we make sure that we are focusing on the keywords that will convert into customers once you start ranking better than your competitors on Google, Yahoo and Bing. Then we get to work! We do on-site SEO optimization of the website and the content, and then focus on the crucial part – the website’s backlink profile.
There are two types of SEO that we focus on: Organic SEO and Local SEO.
Organic SEO is the process of getting your website to rank in the top results when users are searching specific keywords on Google, Yahoo and Bing. Local SEO is the process of getting your website to rank in the top of local search and in the maps section of the search. Click on the individual sections above for more details on our SEO Services.Read More Close
Lead tracking can be the most crucial part of marketing a business. With having a certain amount of data, we will be able to cut through the bullshit and focus on what converts on the website. From our company’s experience, most businesses have no clue where to even start when setting up their analytics. And they have even less knowledge of how to use those analytics in acquiring new customers. Continuously collecting data from the analytics will ultimately tell you where to use your marketing dollars and how to acquire more customers.
Google Analytics will tell you everything about the visitors coming to your site (direct and referral traffic), as well as marketing campaigns. It gets into every little detail in order to monitor and report on your website traffic. We can also set up goal conversions with Google Analytics for whatever we are trying to track. The main priority of any solid marketing plan is tracking inbound website leads. Additionally, Google Analytics can be set up to track your phone calls and keyword positions.
Tracking your businesses’ phone calls keeps all the marketing you’re doing accountable. Phone tracking allows us to analyze what platforms and marketing campaigns are bringing you customers via your business phone. Keyword tracking provides information about where your website is currently positioned when searching your keywords. Getting a website positioned high up on page one takes time, and keyword tracking allows you to be updated on that progress, keeping us accountable. Click on the individual sections above for more details on our Lead Tracking Services.Read More Close
Lead generation can be accomplished in several different ways. SEO will be the bread and butter to creating more traffic and leads to a website once you’re positioned on page one with the target keywords. Until then, and even when you are well positioned with your SEO campaign, it is essential to keep the high quality traffic coming to the website and convert it into customers. There are many options on a pay-per-click basis, including Google Adwords, Yahoo/Bing Adwords and Retargeting campaigns. Each one of these options will depend on your budget, industry and current marketing state.
What is pay per click?
Pay per click is essentially paying for each time someone decides to click on your ad generated by the search engine. There is no guarantee that each one of those clicks will turn into a customer. However, those ads are usually only clicked by people that are inquiring about your services or products because they want to make a purchase. The cost of clicks will vary depending on the industry, product and type of year, ranging from $1 to $15 per click on average.
Using these marketing campaigns can be quite lucrative when done effectively and managed properly. Click on the individual sections above for more details on our Lead Generation Services.Read More Close