When mobile-first indexing rose and shone last November, it was a wake-up call for many. The importance of mobile optimization hit home and now businesses are increasingly stumbling over their attempts to make their websites as mobile-optimized as possible. Needless to say, this has had a lot of money, time and effort wasted. The concept of mobile optimization is not a cut-and-dry one-size-fits-all thing.
Link building is the undisputed leader among white-hat SEO techniques. Having a bulletproof link building strategy is sure to get you to the top of both local and organic search.
As fantastic as it sounds, though, link building is not exactly a piece of cake.
The thing about having people link to your website is that it’s not so much about the quantity, but the quality. If you have a bunch of spammy websites linking to your web content, Google will pick up on it and see you as a spammer, as well.
And trust me, that’s not a risk you should take.
Quality link building means generating quality backlinks. It all starts with content, of course, and it couldn’t hurt to build your content strategy with link building in mind.