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SEO

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SEO Services

When we say SEO, there is one concept we clearly distinguish among all others – leads. For us, it’s always been as simple as that. Bringing leads to our clients is the notion that drives all our Houston SEO efforts, just like leads will drive your company’s sales and ROI. Unlike most internet marketers, we see beyond the traffic increase metrics – we look at the percentage of traffic that converts and find the most lucrative sources of high-conversion traffic. We welcome other benefits of SEO such as brand awareness, as it makes our conversion efforts even more effective. Extensive hands-on experience and functional SEO know-how enable us bring different aspects of internet marketing together and direct them towards a singular goal – creating leads for our clients.

How can we create leads for your business?

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Lead Tracking

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Lead Tracking

There is one thing no one can deny – lead tracking often proves vital to SEO. How so? Because it helps keep track of various factors that might make or break your every campaign without you even knowing. Most website owners are familiar with the analytics, some even know how to set up basic analytics, but that’s just the beginning. You have to be able to interpret the data accurately, so you can adjust your strategy accordingly and – fast. We identify possibilities for your business growth in the sea of data, collect it and analyze it carefully, and provide regular reports to keep you in the loop and ourselves accountable at all times.

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Lead Gen

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Lead Gen

Before we boost conversion for your website, we first have to make sure your website receives high-quality traffic. You should know by now that traffic alone isn’t enough to ensure conversion, but conversion isn’t possible without traffic. What we need to do is to identify the most profitable customer pools and media to reach out to them. In that way, we’ll get your website in front of people who are already searching for products and services you offer. One of the most effective ways to achieve this is through pay-per-click (PPC) advertising, including Google Adwords, Yahoo/Bing Adwords and Retargeting.

What is PPC advertising?

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Latest News

August 28, 2020

Landing the coveted number-one spot on a search engine results page is a hard-won achievement. After all, with so many businesses scrambling up the rank ladder, the competition is fierce.

It’s no wonder why content marketers are constantly searching for hacks to rise even a few positions in results. One such SEO “hack” is live chat. But it’s important to note that live chat only affects SEO when it’s done right.

How live chat can improve SEO

Most of the SEO benefits of live chat are secondary. In other words, installing live chat on your site won’t directly boost your page rank or domain authority. It all depends on what software you use (and how you use it). Here are a few ways live chat can improve on-page SEO.

Increases the time users spend on your site

Google’s algorithms measure metrics like average time-on-page, session duration, and dwell time to determine content quality.

Average time-on-page indicates how long a visitor spends on a single page. Session duration includes the total time a user spends on your site in a single session. This could include multiple pageviews.

Not to be confused with time-on-page, dwell time is the amount of time users spend on a page before returning to the search results page. A higher average dwell time signals to Google that your content sufficiently answers the user’s search query.

Visitors who use live chat typically spend more time on your site than those who don’t, which improves these metrics. Live chat software with built-in URL tracking shows you which queries drove visitors to your site.

Decreases bounce rate (in certain situations)

Live chat itself won’t decrease your bounce rate — but linking to pages you’d like to drive more traffic to will. You can do this by adding custom buttons to your chat window or sending a link in a message.

For example, our live chat window includes a quick-access link to our About Us page so visitors don’t have to hunt for it. This makes it easy for newcomers to learn more about what we do.

Let’s say a prospect messaged us about our Facebook marketing services. We wouldn’t want to send them a wall of text explaining every detail. So we might provide a brief answer to their questions, send them a link to our Facebook marketing page, and make ourselves available to answer other questions they may have. This provides instant, personalized assistance while also allowing the user to explore at their own pace.

Provides rich customer data that you can repurpose into content

Your chat logs are a treasure trove of customer data. Review your chat transcripts regularly to discover your customers’ needs, intentions, pain points, and frequently asked questions. 

Then, repurpose those queries into informative FAQs, landing pages, and blog posts to deliver value and improve your rank. Plus, it’s an easy way to generate ideas to fill up your editorial calendar.

Bonus benefit: Generates more reviews to boost local SEO

Generating Google Reviews through live chat is another indirect way to improve SEO. Search engines know that customers value reviews and rely on them to make purchase decisions. The more positive reviews you have, the more trustworthy your business appears to Google, and the higher you’ll rank.

What about negative reviews? According to Google’s John Mueller, the odd negative review won’t affect your rank. 1 Click Chat intercepts negative reviews automatically so you can address them privately.

Factors to consider before installing live chat

While live chat can provide a small, indirect boost to your SEO, it can also hurt your results if it’s done wrong. Live chat is now non-negotiable in an era when customers expect instant gratification. But not all live chat software is created equal. Here are a few factors you should consider when shopping around for a live chat solution.

Site speed

A fast website isn’t just a convenience for your customers — it’s also essential for SEO. Site speed is one of Google’s many ranking factors. Some live chat widgets take up to 8 seconds to load, slowing down your site speed.

Mobile-friendliness

Google’s algorithms are mobile-first. If your live chat software isn’t mobile-friendly, your on-site SEO will suffer. Your live chat window should be responsive to maintain the user experience across all devices.

Custom buttons

If decreasing bounce rate is one of your main goals, consider choosing a chat solution that allows you to add custom buttons to your chat window. These allow you to add links to pages you’d like to increase traffic to. But don’t overdo it — too many buttons create visual clutter. 

SEO and live chat: final thoughts

Live chat won’t solve your SEO woes, but it will provide a personalized customer experience and make it easier for visitors to navigate your site. Repurposing customer data from your chat logs into blog posts and landing pages is a great way to provide value. You can even use live chat to generate Google Reviews, which also improves local SEO.

1 Click Chat is optimized for Google’s algorithms and comes equipped with all the features you need to deliver a customer-centric experience. Start a chat with us today to discover how live chat can boost your rank and provide instant, 24/7 access to your business.

Want to learn more about this topic or add a cutting-edge AI ChatBot to your website? If so, reach out to One Click Marketing. We’re a long-standing digital marketing company that specializes in all aspects of online marketing, from web development and design, to SEO optimization and content creation. Our excellence has been recognized by numerous reputable organization, and we were recently given the TopDevelopers.co award. Get in touch with us today!

 

Sources:

https://blog.hubspot.com/marketing/dwell-time

https://www.yotpo.com/blog/reviews-seo/

https://www.apexchat.com/blog/live-chat-and-seo/

https://www.sitepronews.com/2018/06/25/how-live-chat-software-improves-website-seo-health/

Meet your new team

Eve

Content Writer

Eve C.

Meet The Team

Testimonials

We approached SEO 1 Click with a tough task to get nationally ranked with our main keywords. We knew it would take time, but was willing to put up the investment because SEO it is vital to our business. After six months, we started to rank on the first page with our keywords! Their professionalism and knowledge goes a long way with Greenshine and we have complete trust in what they do.
– Kevin

I have been working with these guys for only a few short months and I have increased my budget, given them the responsibility of managing my website and have recommended them to friends from other companies. That being said, I am obviously thrilled with our progress and they have my full confidence in getting the job done. Communication is astounding and work ethic is phenomenal.
– Cory

I have been working with this agency for well over a year now and there is a reason why I am still working with them. Every task and keyword I have given them, they have met my expectations. I am positioned like a king in my industry throughout the products and services I offer. They have consulted with me every step of the way.
– Pablo

It has been a little over two years working with the team over at SEO 1 Click and the results speak for themselves. Semper Solaris has grown into one of the largest solar companies in all of San Diego and our Internet presence in search is a big part of that reason. Hire them and be impressed!
– John

Our Clients

Remodel Works
Emergency Home Solutions
Greenshine Solar
Leo Hamel
Hughes Air Heating & Cooling
PCE
Plumbing Plus
Skylar's Home & Patio
Dog Waste Depot
Box co-op
Maid This
Payan Pools
Ship Overseas
Red Truck Fire and Safety Company
Patriot Electric

Location

Contact Us:

Phone (619) 471-1881
8 The Green Ste B
Dover, DE 19901, USA

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Why Select Us Over Other Digital Agencies?

No long term contracts held accountable each and every month

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We handle all your marketing needs

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Experienced In-House Staff
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San Diego SEO & Digital Marketing Agency

One Click Marketing of San Diego is an all in one stop shop for your digital marketing and website programming needs. We have a complete in-house team and pride ourselves off of not mysteriously out-sourcing anything. We have been in business for well over a decade and we fully believe that every good client relationship starts with transparent communication. We look forward to earning your business and trust.