How to Kickstart an SEO Program in the Age of AI

To say that the introduction of AI technologies such as OpenAI has disrupted the way the world of SEO operates would be a giant understatement. All of a sudden, it seems AI can do everything: create images, generate content, write code, and even create SEO strategies. With AI being able to do all of these things, is there even a point in doing SEO “by hand” anymore?

The answer is: more than ever!

In a world where search engines are inundated with repetitive AI-generated content – remember, AI can only rehash and repack existing stuff it finds online, it doesn’t really create anything or understand the deeper context behind the stuff it generates – the best way to stand out is to have a personalized, optimized approach that understands your products and services, and how to market them to people who are most likely to be interested in them.

More specifically, a modern SEO strategy needs to incorporate comprehensive brand building, extensive customer research, an understanding of the intent behind keywords and how to address it in your content, and quality content that contains expert opinions, proprietary data and research, and other content that meets Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines. Your tracking and reporting also needs to be on-point in order to be able to properly assess the performance of your website and better leverage its strengths.

Needless to say, AI can’t do any of the above. And unless it evolves into a true artificial intelligence that appears in science fiction movies, it never will be. As always, having the right SEO professionals in your corner remains the best way to ensure your website ranks well and stands the test of time.

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Did you know that, as our existing client, you have the option of joining the One Click Referral Program and earning substantial bonuses for every successful referral? Based on the referred client’s monthly fees, you can receive a $500 – $2000 bonus! What’s more, you can also enjoy a 10% commission off the monthly payments of the client(s) you refer, therefore securing a regular income stream for as long as they are our client. To learn more, reach out to our Founder and CEO at [email protected] or book a meeting with him by clicking below:

Meet Steven Young – A Developer at One Click

Steven Young is a programmer and computer expert through and through. Over the course of more than 15 years in the tech industry, his career has seen him excel as a Programmer, Lead Computer Technician, Administrator, and Network Manager. His extensive expertise has made him a valuable asset in every role he undertakes. In 2020, he brought his wealth of knowledge to our development team, where he continues to contribute significantly to our many projects.

Steven’s work ethic is matched only by his passion for technology outside of work. He is an avid PC builder with an interest in computer animation and mobile hardware. Beyond the realm of tech, Steven is a devoted father who cherishes the time he spends with his family. That’s not to say he’s a homebody! As an avid cyclist, he spends a lot of his time in the great outdoors, enjoying the sense of freedom and adventure that comes with riding his bicycle.

Steven exemplifies a well-rounded individual, seamlessly integrating his technical expertise with his personal interests and family commitments. He’s a valued member of the One Click team who inspires his colleagues with his creativity, passion for learning, and truly balanced approach to life.

Is Google Reducing the Presence of AI Overviews?

Just a month after Google announced its rollout of AI Overviews (AIOs) in the US market, it appears that they’ve decided to substantially reduce the amount of AIOs they show in search results. According to a study that was carried out in June, the percentage of tested keywords that provided AIOs had gone down from 64% to just 8.71%.

This huge drop in AIO appearances has been observed in a number of major industries such as education, ecommerce, entertainment, real estate, and so on. The AIOs that do appear now contain half as many product comparison tables, fewer product carousels and viewers, and far less Quora and Reddit citations. Whether Google introduced these changes as part of their ongoing efforts to improve AIOs, or they feel AIOs aren’t nearly as necessary as they previously thought, only time will tell.

Two things are certain: AIOs aren’t going away, and will remain a focal point for SEO experts, publishers, and content creators, as this search feature disrupts the conventional way we use search engines. It may also make it more difficult for some businesses to attract organic traffic, especially if they don’t have access to SEO specialists who can help them drive their websites to online success.

Want to learn more about the changing trends in SEO and how to achieve search engine success in 2024 and moving forward? Get in touch with our team by clicking below: