How Industry-Specific SEO Can Increase Your Revenue

Search engine optimization can be a tricky business, but the reward is well worth the effort! From carefully crafted meta descriptions to extensive keyword research, there are dozens of strategies that can help you create a strong foundation for organic search results. But if everyone understands the importance of search engine optimization, how can you hope to stand out?

The answer is simple: industry-specific SEO!

Why do I need industry-specific SEO?

Great question! Many business owners assume that all SEO is created equal. While there are some general best practices used by all businesses, the truth is real success happens when you look beyond universal ranking factors. Search engines are constantly evolving as they attempt to show users the most relevant content. By capturing the nuances of searches within your vertical, you can differentiate your business from the competition.

Industry-specific SEO can benefit almost every business, however, there are four verticals that statistically receive the greatest return on investment. These industries are legal, healthcare, plastic surgery, and retail. If your business falls into one of these categories, these tips can help you compete!

Law & Order: Ethical Legal SEO Tips for Your Firm

Across the legal industry, more and more firms have begun to invest in digital marketing. Even legal support services now dedicate a budget for SEO, although defense attorneys and personal injury attorneys still make up the bulk of active marketing efforts. Although all this competition sounds daunting, you could still generate enormous ranking increases with a few small tweaks to your SEO strategy.

First, consider which cases generate the highest profits for your firm. Next, assess the difficulty of ranking for keywords relevant to those cases. (Unless you’re incredibly lucky, you’ll probably face some stiff competition!) Often, this is where law firms abandon their marketing efforts. Those who do are missing out on an incredible revenue opportunity. You need to take things one step further with keyword mapping!

Keyword mapping is the process of optimizing pages based on “keyword intent”. Each keyword has its own ‘intent’. For example, some keywords are used for discovery or information. They are more general and less likely to generate leads. The keywords that you need to look for are often called “money” keywords because they represent the words or phrases people search for when they are serious about obtaining your services.

After you’ve identified your money keywords, you can focus your effort on dominating the SERPs for those terms. With time and patience, your organic reach will grow tremendously, leading to increased revenue and long-term traffic.

Customer Care: Patient-first SEO Strategies for the Healthcare Sector

The quality of your service is critical to patient retention, but visitors to your website cannot experience it for themselves. This means that you have to generate constant traffic to remain competitive. Furthermore, you’ll need to offer highly relevant content to secure conversions.

If you’re unsure where to begin, assess your biggest competitors. What are they doing that works? It’s never a good idea to plagiarize, but it helps if you know which tactics are effective so that you can incorporate them into your own unique strategy. As you’re building this strategy, keep in mind that you need to present a cohesive brand identity.

Your brand identity is a critical component in patient acquisition, but it’s just as important for SEO. When you’re representing your business across platforms, you need to project consistency. Search engines look for consistency in details, such as your business name, your address and your phone number. When these details are inconsistent, it creates a red flag that could make it more difficult for you to rank in the SERPS.

Lastly, don’t neglect your professional reputation! Be sure to take ownership of your directory listings, such as those on Yelp or Google My Business. These listings allow you to respond to customer reviews and connect with your audience. Negative reviews and outdated business information can make you less likely to see organic traffic. By taking ownership of your digital presence, you can create the stability Google is looking for while establishing a foundation of trust with prospective patients.

First Impressions: Authentic Plastic Surgery SEO Guidelines

If you’re a business owner considering plastic surgery SEO, it may help to think of the process as the digital equivalent of preparing a resume! Prospective patients are essentially “interviewing” practices when they search for services. Effective SEO will help you communicate your credentials and rise above the competition.

As you’re creating content, keep search engines in mind. Google doesn’t just look for lengthy paragraphs, it also considers images when determining ranking. Take the time to create galleries of past work and include testimonials from the patients you’ve photographed. Galleries are engaging for viewers, and they have the added benefit of providing social proof. By demonstrating your history of success, your business will appear credible and users will be less likely to click away.

With plastic surgery SEO, you also have an opportunity to address the psychological barriers to purchasing your services. This requires a deep understanding of your consumers. For example, some prospective patients may be concerned about the quality of your work. To reach those patients, consider integrating plenty of testimonials on your site. Using rich snippets, you can even help Google understand the reviews and incorporate your star ranking in the SERPs. Small SEO changes like this could be the difference between a new lead and a lost acquisition opportunity!

Add to Cart!: Retail SEO that Drives Sales

Whether your sales are exclusively online or in addition to a physical location, retail businesses with an eCommerce component can give themselves an enormous advantage with SEO. When you have hundreds or even thousands of product pages, it’s absolutely critical that you follow site structure best practices.

Clear and consistent site structure shows that your business prioritizes communication with both users and Google. If you frequently update your product listings, those updates need to be reflected in the site structure. This will increase the likelihood of your business appearing in organic searches.

Let’s say that you’ve discontinued a product or you’re only offering an upgraded model. In this case, you’ll need to create 301 redirects from the old listing. This tells Google (and consumers who may be looking for the product) where to go to find the information they’re looking for. When you just delete a page without creating redirects or adding a 410 status code, it creates confusion for both algorithms and visitors. By investing in retail SEO, you’ll create a better experience for your users, which in turn drives revenue.

The Final Statistic on Getting Specific

At the end of the day, industry-specific SEO can be a bit more time-consuming, but it produces impressive returns! Over 93% of online sessions begin with a search engine. When you employ the strategies listed above, you’ll increase your chances of appearing in the SERPs. Moreover, you’ll start off 2019 with increased brand awareness, higher traffic, and positive consumer opinions!

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Growing Local: Using Local Marketing to Boost Your SEO

When it comes to building a strong SEO base for your company, always begin with local marketing. Utilizing local SEO tactics can help you build a strong base of customers around your geographic area, from which you can then expand with ease. Customers in Eastern Canada, for example, could benefit by focusing on local SEO in Toronto to get the most eyes on their business, while those in the western United States might wish to use the expertise provided by San Diego-based SEO 1 Click.

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The Difference A Good Website Design Can Make

If you’re making a website, one thing that you have to remember is that web design makes a difference. It is quite common to see websites with a black background and neon letters (in Comic Sans) apparently shouting the words at you. Don’t deny it. We’ve all visited websites so poorly designed you wondered if it was the online version of hell. This is quite unfortunate for the visitors especially if the website has incredible content.

Most visitors leave after seeing a glimpse of the homepage with bright colors and flashing pictures. After all, websites that download viruses on your PC are also designed like this. You don’t need to be a rocket scientist to know that low online traffic converts to low performance for your business. Similarly, good web design can turn visitors into loyal customers.

Because of the poorly designed aesthetics of your website, no one sees the crazy deals and helpful services that you are offering. No matter how low your prices are, the only way you could get people to stay is if you’re giving away items for free or paying them. That is why hiring a reputable digital marketing company in Phoenix is a great idea if you want your website to be well-designed and optimized.

Would You Go Inside a Store That Looks Poorly Designed?

You might think this is an exaggeration but ask yourself this. Would you go inside a store that looks poorly designed? One that looks like a decrepit building with unstable foundations and straight out of a horror movie? No right? You wouldn’t even give it a second thought. You would simply go on with your life, ignorant that you just survived looking at a site that looks like it came from the seventh circle of hell.

So yes. To answer your question, website design, just like website content is an important aspect to think about when building your website. In fact, 94% of first impressions are linked to web design as you can learn in this web design infographic. You bet your life that aesthetics is pretty important. Aside from aesthetics, a great web design also promotes brand consistency.

What Are the Benefits of a Well-Designed Website?

There’s a great number of reasons why web design matters and why you should invest in hiring seasoned experts to take care of your digital marketing needs. Here are some of the most important benefits of web design:

  • A well-designed website leaves a good first impression. The appearance of your website is the first thing your customers see. If it looks outdated and unappealing, they’ll be much more likely to click off the site instead of checking out your offers.
  • Your website will be in line with the latest technologies. Not only will experts make sure your website runs smoothly, but they’ll also ensure that it’s compatible with the newest smartphone and tablet technologies.
  • Hiring professionals will save you a lot of time and effort. Having experienced design experts in charge of your website will ensure a hassle-free experience.
  • Your website will be search engine friendly. Good website design and effective SEO practices will bring you higher search engine ranking and bring more visitors to the site.
  • It will increase your revenue. A good looking website will generate more traffic, bringing more customers and boosting your sales significantly.

Great Web Design Promotes Consistent Branding

Quality branding is something that is hard to come by these days. Without a dedicated marketing team, it is easy to lose track of your branding message and slip up once in a while. Unfortunately for you, we live in the digital age now where everyone is watching you, waiting for the smallest slip up to “cancel” you. Brands often fall victim to this, losing their branding message along the way and taking the brunt of it later on.

The way that branding works is that it establishes your brand’s authority over your field. Take Nike for example. It has established its authority in being one of the top providers of high-quality shoes all over the world. This is because of its branding. Its sleek website follows through with its high-quality products.

Having an aesthetically pleasing website not only does your branding but is also part of your branding. It builds credibility and trust across your customers and potential clients. It gives out the message that you are an authoritative figure in your industry – that you know what you are doing.

Imagine if you are providing the highest quality of shoes available int he market but your website is subpar. Do you think you would be able to attract new clients to try you out? How can they know about how great your shoes are when they are not even willing to see your gallery.

Great Web Design builds your Credibility and Authority

Your customers and prospective clients will also trust you more if you have a responsive and good-looking website. This just sends out the message that you are serious in your business and is willing to invest time, money and effort on your website. A customer’s trust is one of the best things you can ever have because it comes in as free advertising.

When they meet with their friends on social gatherings, loyal customers often talk about your brand getting the word of mouth going. This will not happen if they open up your website and see that it looks like a site that will infect their PC.

Website themes are used more and more these days. They are easy to install and can be bought for a very low price. This means that you only have to worry about the content and development now. Themes are web templates that can be customized for your company with the groundwork already done. However, there is a danger of using the same theme as your competitor, confusing your potential customers.

When looking for a web developer, ask for his portfolio and make sure that he is great at web design. Because of the low prices that they offer, most web developers won’t make the extra mile for you and create a stunning website. This is because it is simply just not worth their time or not part of their talent fee.

What defines a good website?

Now that you understand the immense importance of web design, you may be wondering what exactly makes a quality website. There’s a lot that goes into website design – there’s no way we could cover it all here. Nevertheless, here are some of the basic principles of what defines a good website:

  • Visual appeal. This one is a no-brainer. A website needs to look good in order to attract customers. If your website is unappealing, potential customers won’t even bother to read the content and will probably click off.
  • Original and well-written content. Your website needs to have content that’s relevant to the services you provide and your target market. Plagiarism is a big no-no – only original content will bring you higher search engine ranking.
  • Clear navigation and responsive design. Your website needs to be fast, responsive and easy to use.  Everything on the site should be intuitive and straightforward – user-friendliness is a must.
  • Purpose. The design of your website should be done with a clear purpose in mind. Each page on the site should be there for a reason and everything that doesn’t have a purpose should be removed.
  • Personalized user experience. Your website should feel like it was designed for each user individually. When potential customers visit your website, they should be able to find exactly what they’re looking for with ease.

Leave your website design to us

To sum up, if you want a professionally designed website you need to turn to someone with a strong portfolio, impeccable design skills and deep understanding of website architecture, even if it means stretching your budget. The best way to ensure your website design checks all the boxes is to hire a reliable digital marketing company in Phoenix and let professionals handle everything with experience and skill.

As the foremost digital marketing agency, we offer a comprehensive service that includes everything from website design and development to content writing and SEO optimization, so you’ll get everything your business needs all in one package. Why wait? Give us a call today!

2019 Update

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What Will Yield Better Results: Content Marketing or SEO for Dispensaries?

It’s been almost a year since dispensaries started sprouting everywhere and the way they communicated with their customers went from face-to-face communication, niche directories and word-of-mouth recommendation to websites and Facebook pages and the whole SEO shebang. Many dispensary managers are wondering what’s more prudent for their digital marketing efforts – investing in SEO for dispensaries or content marketing? What will set them apart from the rest and bring in more customers? Before we get to that, let’s see how SEO and content marketing differ, if at all.

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Key Points of Jewelry Store SEO: Local SEO for Jewelers

Do you have an online jewelry store and want it to generate some hard-cash revenue every month? Here’s the first step to take: choose your target store visitors. Your jewelry e-commerce website should attract those visitors that are most likely to convert into customers!

Sounds simple, but is it really?

With the help of top jewelry store SEO experts, it can be a pretty nice walk in the park. Read on to discover the staple element of killer SEO for jewelers!

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Hit Top of SERPs with Crawling-Friendly Website Tweaks [Infographic]

“There’s this one thing you can do to eclipse your competitors on Google,” said no one ever. OK, maybe someone could say that at the dawn of Internet and Internet browsers. Now, SEO is a much more complex game. Put simply, it requires websites to mind what they say and how (on-page optimization) and to acquire backlink votes from high-authority websites (off-page), on top of loading fast and providing a good user experience. We have already shared what we know about content strategies and link-building techniques, mobile strategy and optimization, but we haven’t discussed much the technical side of SEO and how to improve your SERP performance with a crawling-friendly website.

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Elementary, My Dear Watson: This is How You Detect Negative SEO Right Away

As we’ve said, negative SEO is real and it’s out there. It may not be after your site today, but tomorrow it may be. Do you want to bolster your immunity against malicious competitors’ attacks? Yes? Do you know how? No?

It’s elementary. The devil is in the detail.

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Websites Everywhere Beware: Negative SEO Practices [Infographic]

Out in the open sea of SEO, it’s the small fish you should look out for. If you’re is outdoing your competition ranking-wise, chances are they might learn about a thing called negative SEO and start exploring the many practices out there to de-rank your website.

And let’s be clear on one thing: negative SEO is real!

If you have some really jealous competitors who would rather use unethical (yes, we said it) SEO practices than actually invest in quality SEO for their own website, you’d better be prepared.

And mind you, green-eyed competitors may not be the only ones trying to get at your website, so listen up:

Negative SEO includes as set of black-hat SEO practices typically used at sabotaging competitors’ rankings. From directing spammy links to a ranking page and duplicating content across the web to hacking or totally crashing a website, there are some really unsportsmanlike tactics that can make your skin crawl.

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How to Design Your Website to Turn Visitors into Customers [Infographic]

The first impression your website leaves is one of your most valuable resources for gaining new customers. Your website should be able to draw your audience in and instantly give an impression that you are professional, reliable and the undisputed leader in your niche. This will help them decide whether they want to hire your services or leave without saying goodbye.

But that’s nothing new.

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