3 Ways Live Chat Can Improve On-Site SEO

Landing the coveted number-one spot on a search engine results page is a hard-won achievement. After all, with so many businesses scrambling up the rank ladder, the competition is fierce.

It’s no wonder why content marketers are constantly searching for hacks to rise even a few positions in results. One such SEO “hack” is live chat. But it’s important to note that live chat only affects SEO when it’s done right.

How live chat can improve SEO

Most of the SEO benefits of live chat are secondary. In other words, installing live chat on your site won’t directly boost your page rank or domain authority. It all depends on what software you use (and how you use it). Here are a few ways live chat can improve on-page SEO.

Increases the time users spend on your site

Google’s algorithms measure metrics like average time-on-page, session duration, and dwell time to determine content quality.

Average time-on-page indicates how long a visitor spends on a single page. Session duration includes the total time a user spends on your site in a single session. This could include multiple pageviews.

Not to be confused with time-on-page, dwell time is the amount of time users spend on a page before returning to the search results page. A higher average dwell time signals to Google that your content sufficiently answers the user’s search query.

Visitors who use live chat typically spend more time on your site than those who don’t, which improves these metrics. Live chat software with built-in URL tracking shows you which queries drove visitors to your site.

Decreases bounce rate (in certain situations)

Live chat itself won’t decrease your bounce rate — but linking to pages you’d like to drive more traffic to will. You can do this by adding custom buttons to your chat window or sending a link in a message.

For example, our live chat window includes a quick-access link to our About Us page so visitors don’t have to hunt for it. This makes it easy for newcomers to learn more about what we do.

Let’s say a prospect messaged us about our Facebook marketing services. We wouldn’t want to send them a wall of text explaining every detail. So we might provide a brief answer to their questions, send them a link to our Facebook marketing page, and make ourselves available to answer other questions they may have. This provides instant, personalized assistance while also allowing the user to explore at their own pace.

Provides rich customer data that you can repurpose into content

Your chat logs are a treasure trove of customer data. Review your chat transcripts regularly to discover your customers’ needs, intentions, pain points, and frequently asked questions. 

Then, repurpose those queries into informative FAQs, landing pages, and blog posts to deliver value and improve your rank. Plus, it’s an easy way to generate ideas to fill up your editorial calendar.

Bonus benefit: Generates more reviews to boost local SEO

Generating Google Reviews through live chat is another indirect way to improve SEO. Search engines know that customers value reviews and rely on them to make purchase decisions. The more positive reviews you have, the more trustworthy your business appears to Google, and the higher you’ll rank.

What about negative reviews? According to Google’s John Mueller, the odd negative review won’t affect your rank. 1 Click Chat intercepts negative reviews automatically so you can address them privately.

Factors to consider before installing live chat

While live chat can provide a small, indirect boost to your SEO, it can also hurt your results if it’s done wrong. Live chat is now non-negotiable in an era when customers expect instant gratification. But not all live chat software is created equal. Here are a few factors you should consider when shopping around for a live chat solution.

Site speed

A fast website isn’t just a convenience for your customers — it’s also essential for SEO. Site speed is one of Google’s many ranking factors. Some live chat widgets take up to 8 seconds to load, slowing down your site speed.


Google’s algorithms are mobile-first. If your live chat software isn’t mobile-friendly, your on-site SEO will suffer. Your live chat window should be responsive to maintain the user experience across all devices.

Custom buttons

If decreasing bounce rate is one of your main goals, consider choosing a chat solution that allows you to add custom buttons to your chat window. These allow you to add links to pages you’d like to increase traffic to. But don’t overdo it — too many buttons create visual clutter. 

SEO and live chat: final thoughts

Live chat won’t solve your SEO woes, but it will provide a personalized customer experience and make it easier for visitors to navigate your site. Repurposing customer data from your chat logs into blog posts and landing pages is a great way to provide value. You can even use live chat to generate Google Reviews, which also improves local SEO.

1 Click Chat is optimized for Google’s algorithms and comes equipped with all the features you need to deliver a customer-centric experience. Start a chat with us today to discover how live chat can boost your rank and provide instant, 24/7 access to your business.







10 Strategies For Small Businesses On How To Survive The Upcoming Recession

With the threat of a recession looming over businesses, there are several ways you can adapt to survive in anticipation of a recession. Characterized by slow or negative growth in production, an increase in unemployment, declined consumer confidence, an economic downturn creates the perfect conditions for a succession of business failures.

With your business in a highly vulnerable position, it is vital to implement measures to provide a line of defense to come out of a recession perhaps not unscathed, but in a far better situation than businesses that don’t. Before going into survival mode, applying these 10 strategies will best help your business to not just survive, but thrive during an impending recession.

Reduce Your Costs

Just like in a wilderness survival situation, only take what you can carry; or rather, trim the fat! Cut expenses immediately. There are certain expenses such as employee training programs and health insurance plans that you should consider retaining. However, things like office equipment, supplies, office catering, utilities, phone systems and membership subscriptions to industry societies or clubs, need to get the axe.

Implement Lean Manufacturing


Become leaner. The Lean system has been steadily evolving for quite some time now. Originating from Japan, it’s a design ethos that cuts waste at every level of production. Move tools and corroborating departments closer. Your manufacturing business needs to cut down on wasted time such as partly finished products being transported to the other side of the facility in order to be completed. Lean task management is where a majority of your focus needs to be. Cut down on the time it takes for projects to be given the green light to head to the next stage. Provide more detail in the briefs and allow employees to work off them, instead of relying on managers all the time.

Manage Your Cash Flow

Don’t stop cash flow. When blood stops going in and out of the heart, we cease to function. Money is the blood of your business, so it must continue to go in and out. Simplify your invoice creation by using a cloud-based system, or, automate the process by using an invoicing software which can generate custom PDF invoices automatically after a purchase. Click and drag templates should make it easier for employees to make invoices for clients already on your database. With the money coming in, you can then pay employee salaries, advertising, and things like rent for your commercial office.

Closely Monitor Your Inventory


Inventory management is going to become a really key issue. In a recession, you never want to have an oversupply by continuing on the same production or in-take trajectory as you normally have. You have to expect sales to dry up or slow down to a trickle. So inform your suppliers of how many products you need on a per weekly or monthly basis. Consumers will change their buying habits and perhaps they no longer go for one product since they want the cheaper one instead. Order or make more of the products that are selling and less of those that have fallen out of favor.

Prepare to Make Some Employees Redundant if Needed

Make the difficult decision to let some people go. Bear in mind that one of, if not the largest expenditure any business has is paying salaries. During a recession, even small businesses will have to cut down on their workforce. If you’re only doing half as much, you’re going to need half as many of your employees. Keep hold of essential employees, but be prepared that if things get bad, you may need to make some employees redundant.

Don’t Sacrifice Marketing Campaigns

Do not cut back on your marketing, whatever you do! Now is the time you need to spread your brand far and wide. Just like construction companies would turn to specialized construction website design companies to come up with an intuitive website design that will make users want to stick around, creating and launching a tailored marketing campaign is best left to professionals with experience in your niche, and this is the time to take the plunge and go for it.

Some businesses will be like deer in the headlights, so now is the time to soak into the gaps and utilize every strategy in the book. Invest smartly in Google Ads, SEO, video ads, refreshing your website, landing pages, online forms, creating more blog content.

If you have an email list, now is the time to take advantage of the relationships you’ve already built. If you haven’t started collecting emails already, you can’t afford to start now. Use software like ActiveCampaign to help you generate more leads from your website, and a tool like Outfunnel to automate your emails and synchronize data between your ESP and CRM systems. Be aggressive!

Approach Creditors to Extend the Term of Your Loan

Talk to your creditors. If you need more time to make loan payments, tell them. They’re in the same boat as you are, nobody wants to take our loans when the market is dried up and consumers have closed their wallets. Ask for more time or change the payment amount or schedule.

Consider Exporting Overseas


Contrary to what some might think, it’s also a good time to start getting into the export market. If your domestic economy is suffering more in one particular area, another economy may be the total opposite. So, do your research and due diligence to find prospective overseas clients. Even during recessions, cargo ships and freight trains will keep transporting goods around the world. As a small business, the reduced cost of doing business abroad should be considered. Calculate the costs and perform or hire foreign marketing agencies to provide you with relevant consumer research.

Interact with Customers via Social Media Platforms

Social media is the gift that keeps on giving. However, it’s a very new thing for businesses and as you would expect, it’s easy for some brands to appear tone-deaf. Now is the time to communicate and interact on social media with current and prospective customers. Some of the work is already done for you as users will make content which you can share on your timeline. Consumers will make humorous ‘memes’, satire jokes, images, gifs, and selfie recordings about your brand. If they are beneficial, share, like, and comment. Staying active on social media and maintaining your online presence to retain brand loyalty, boost brand recognition and remain relevant is essential in surviving a recession.

Remain Up to Date on Trends

No business is totally recession-proof. You need to remain incredibly vigilant of the markets, consumer trends, and evaluate financial risks every single day. Whether it’s a short or long recession, your survival depends on your stamina and adaptability. You may need to pivot depending on the current or foreseeable business climate. While it can be hard to forecast the economy, having insights on the market during an economic downturn can inform decisions you make at this time.

Wrapping It Up

As Charles Darwin said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Don’t be a deer caught in the headlights when there’s an economic decline, pivot your business during a crisis, and adapt accordingly to current and predicted conditions. It can be daunting to have to implement new practices, let alone having to face an imminent recession; but, your survival depends on it.

Tegan is a Digital Marketer at Paperform, an online form builder. She works with SEO strategies to drive demand and growth and has a passion for content writing for the Paperform blog as well as guest blogs.


Tips for Improving Your Social Media Marketing Strategy

Working on the social media presence of your business is a must if you want to stay on top of the marketing game. Regardless of the type of business that you’re in, improving your approach to social media marketing will bring a whole range of benefits by enabling you to reach a wider audience and build brand awareness.

Possibly the best way to ensure success with your social media marketing strategy is to hire a reputable Facebook marketing company in your area. This way, you won’t have to worry about choosing the right approach as experienced digital marketing professionals will make sure your social media presence is exactly right.

Read on to learn how social media marketing can boost your business success.

Why is social media marketing important?

If you’re unsure whether you actually need social media marketing, you probably aren’t aware of the numerous benefits that an active social media presence can bring for your business. Here are several reasons why having a smart social media marketing strategy is crucial:

  • It helps build brand awareness. Having a well-established social media presence will enhance your visibility and enable you to reach a wider audience.
  • It enhances your customer engagement. Social media are the perfect channel for communicating and connecting with your customers on a regular basis.
  • It will boost brand loyalty. Regular interaction with your customers will enhance brand loyalty and improve your chances of customer retention.
  • It increases your website traffic. Sharing quality content on social media is a surefire way to generate more traffic to your website.
  • It can enhance your SEO rankings. Being active on social media as a business helps boost your website’s SEO significantly.

How to use social media for marketing?

Having a clever social media marketing strategy can open up a myriad of opportunities for improving the success of your business. Here are some of the best practices when it comes to using social media as a marketing tool.

Rely on user-generated content

Studies show that the majority of buyers place great trust in user-created content. Using UGC campaigns to encourage consumers to share their own content is an authentic and highly successful method for promoting your brand.

Invest in influencer marketing

Using product placements and endorsements from social media influencers is a highly effective marketing strategy. This is best illustrated in the fact that influencer marketing can bring an 11x higher return on investment than other digital marketing strategies.

Consumers love discounts

A recent study has shown that offering great deals via social media channels is crucial for customer acquisition and retention. Organizing giveaways and offering customer discounts are a surefire way to delight your customers and boost brand loyalty. This is only natural considering that consumers are looking for the best value for their money.

Follow trends

Covering trending topics in your social media posts can help you reach a wider audience and attract new consumers. Whether it’s using hashtags or sharing popular content, keeping track of and following recent trends should be a top priority within your social media marketing strategy.

Videos are the way to go

Your customers are much more likely (1200% more likely, to be precise) to share a video you posted than just text and images. Make sure to create visually appealing video content and actively share it on your social media accounts to engage your customers and create a stronger brand identity.

Build a killer online presence with #1 Facebook marketing company

At SEO 1 Click of San Diego, we know all the ins and outs of effective social media marketing. With our digital marketing wizards at your service, you can have a tailor-made social media marketing approach that will bring maximum benefits for your business without having to waste valuable time and energy.

We love nothing more than helping our customers to stay on top of the digital marketing game by providing them with a comprehensive service that covers everything from social media marketing to improving the internal structure of your website.

Reach out to us today and start using social media the right way!

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Underrated Link Building Tactics that Work Surprisingly Well

Link building is still a vital strategy in search engine optimization, allowing a website’s ranking to increase
and go up the search engine results pages (SERPs). With marketers working to earn backlinks for
increasing site traffic, generating leads, and achieving other objectives, there are several popular
methods that many rely on.
Link-building methods such as guest posting (where original content is created for thought leadership
within an industry), broken link building, and skyscraper (updating and upgrading existing content with
newer and better backlinks) have become go-to practices in the industry and aren’t going away anytime
However, as digital marketing continues to be a necessary strategy for businesses, more webmasters get
flooded with the same requests, making them less likely to accept yours. To better stay ahead of the
competition, you may want to consider a few underrated link building tactics that work just as well or
The infographic below shares some lesser-used tactics: interviews, resource pages, partner links, Help a
Reporter Out (HARO), image reclamation, 2nd tier link building, media events, and a few other strategies.
Ranging from beginner to intermediate-level executions, each tactic is discussed with a list of
corresponding best practices to get those much-needed backlinks.
Depending on your business objectives, you can use one or a combination of these link building methods
to maximize your marketing gains. These methods can also be implemented to supplement popular link
building practices, allowing you to reach your goals better.
Boosting your site’s ranking on SERPs and getting ahead of the pack can be a challenge, but with the
right plan, you’re sure to deliver better results. At the end of the day, coming up with a strategy best
suited for your needs is a matter of trying new things and seeing what works best. Take the opportunity to
get creative with your link building strategies with the methods below.

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See the infographic below.


For a bigger infographic and more info, follow this link to our friends’ website.

Why Content Marketing Is Important to Your Business

If you are into business and marketing, you will agree with me that customers only buy from you when they trust you or your brand. But how do you create awareness about your brand and get customers to trust you enough to make a purchase? Content marketing is the key.

What Is Content Marketing?

According to the experts at Review42.com content marketing is a systematic approach to marketing where the focus is on providing consistent value and useful information to a target audience in need of that information. Content marketing is used to provide relevant information that educates an audience and helps them solve their issues. In return, you get to create awareness of your brand and position yourself as an expert in that field.

With content marketing, it is more natural to drive sales without pitching your product or services. It is no wonder 72% of companies say content marketing increases their leads regularly.

It takes time to build relationships and trust with your audience. That is why content marketing is a long-term strategy focused on continually providing people with valuable information relevant to their needs. Content marketing takes various forms, from explainer videos, text, podcasts, graphics, infographics, vlogs, videos, emails, blog posts, and so on. Content marketing today is used by big brands and SMEs to drive sales and increase followers. 

Here are some of the benefits of content marketing that will grow your business today:

Generates Awareness for Your Brand

Just as we mentioned earlier, content marketing is a great way to create awareness for your brand, website, product, or services. When you consistently show up to dish out valuable, relevant, and useful content to your audience, they start to trust you. In turn, this will cause them to take your content seriously and even share with people and groups within their circle.

Educates Your Audience

One of the crucial aims of content marketing is to educate. By educating, you are also showing your expertise in that industry. This will win the trust of prospects, causing them to come to you when they require guidance about that particular industry.

It is a known fact that consumers are more likely to purchase from brands that provide them with valuable information needed to better understand their problems than from those with no content to connect with the audience.

Generates Links and Backlinks to Your Website

Everyone loves to share good content on their timeline. When your content is value-packed, other websites will likely want to link to your site, and this can turn out to be an excellent avenue to increase your audience. What’s more, you get to enjoy the benefits of an increase in page authority.

Generates Leads

The main priority of creating relevant content for your audience is to generate more leads by taking new visitors and converting them to ready buyers of your product. 

The benefits of content marketing to your business are enormous, but for this article, we will leave you with these few. Whether you run a B2B or B2C services, there is no doubt how content marketing can help scale you up and position you as an authority in your niche.


Three Important Trends on PPC You Should Expect in 2019


If you are planning to take on the world of digital marketing, you must know by now that search engine marketing is a tool you can’t do without. One component of SEM is the use of Pay-Per-Click or PPC advertising.

Defined as an online advertising model that allows businesses and organizations to bid for an ad placement, PPC ads may appear in search engines or social media every time users key in their query, especially if they are looking for something to buy. Whenever they click on the ads, the advertisers must pay the search engine a corresponding fee.

But just how effective is PPC marketing? A study conducted by the brilliant team from SEO Tribunal shows PPC ads as one of the top three generators of on-page conversions. Customers that click through a link from the PPC ads are 50% more likely to buy a certain product than organic visitors, according to recent statistics.

Moreover, the power of PPC goes beyond its revenue-generating ability. Running a PPC campaign can help your business grow by boosting your brand awareness, expanding your audience reach, and increasing your website visitors.

In 2019, PPC shows no signs of slowing down. It is still a primary consideration for most marketers looking to meet their goals and steer their businesses to success. The stats do not lie either, showing how 67% of marketing clients choose to significantly increase their budgets for PPC this year.

So, what can marketers expect for PPC in 2019?

Text Ads Vs Social Ads

It is no secret that PPC goes beyond the search engine advertisement. Advertising in social media is just as common and effective.

But in the endless debate of which is better, text ads or social ads, more marketers still put their faith in text ads, with 60% of them planning to increase their text ad spending, compared to the 49% choosing to prioritize social ads.

Google AdWords is still the most popular PPC advertising platform, becoming almost synonymous to paid search. It offers many advertisers access to unprecedented number of potential audience and potential customers.

The Rise of Videos is Inevitable

Video is a rising star in the world of online content. PPC ad campaigns are not immune to its sheer power. Sport brands have been using how-to videos to promote their products, especially in YouTube. Running a video ad is highly effective in holding people’s attention and reinforcing familiarity.

And now, it is possible to set up a video campaign through AdWords’ new interface. It allows you to include an accompanying ad copy, imagery, and call-to-action overlay. In-stream and video discovery ads charge advertisers per view. 

Videos that are less than 30 seconds charge when a user watch it all throughout, while longer videos charge when a viewer reaches the 30-second mark.

Audience Dictates the Tide

Some marketers believe that audience targeting will take the place of keywords, shifting the match type and terms toward context and people. Others beg to differ but concedes the fact that a targeted audience is just as important as targeted keywords.

In 2019, marketers can benefit from better segmentation of audiences as this will allow them to create ads that is more relevant and personalized.

The detailed infographic below explores many more fascinating stats and trends that reveal the state of pay-per-click in 2019. It is a good resource that can help you understand this essential and effective digital marketing tool.

Infographic URL:https://serpwatch.io/blog/ppc-stats/

What Can I Expect from My Digital Marketing Agency?

Before you embark on a quest for a digital marketing and SEO company in San Diego that ticks all the boxes, you need to know what your realistic expectations should be. How will reaching out to San Diego’s digital marketing experts benefit the lead generation of your business? What exactly will a digital marketing do? Stay tuned.

What does a digital marketing agency do?

First of all, let us focus on what digital marketing means. Broadly speaking, digital marketing is an umbrella term which represents any type of marketing activity performed online, in the digital format, using digital techniques. The purpose of all digital marketing marketing activities is unique: promoting your product or service online.

Although often wrongly assumed to be synonymous to digital marketing or online advertising, SEO is just one subdomain of digital marketing as a whole, although an essential one. SEO efforts have a strict purpose: to raise the ranking of your website in search engines such as Google, Yahoo or Bing. This is achieved using clever strategies based on extensive research of SERPs (search engine results pages), designed so as to appeal to the search engines.

High-quality SEO is a game changer. It can play a vital part in the overall success of all digital marketing activities. The better the SEO, the higher the ranking of your website and the higher the number of new leads.

What services should a digital marketing agency offer

What services should a digital marketing agency offer?

A digital marketing agency will take a comprehensive approach to creating your digital presence by promoting your website, products and/or services. They will need to devise and execute a well-thought-out plan to that effect, one that will cover every domain of digital marketing and website promotion. This refers to the following aspects:

  • Website design;
  • Website development;
  • Content writing;
  • SEO (Search Engine Optimization);
  • SEM (Search Engine Marketing).

In other words, different teams of people will cover each of these aspects. Their goal is to achieve results which will reflect on your business and its lead generation through ongoing efforts.

digital marketing agency: how to monitor lead generation

The benefits of hiring a digital marketing agency: how to monitor lead generation?

Hiring a digital marketing agency is a bulletproof way to monitor lead generation. If they are doing their job right, your company’s website ranking will go up, which is why they will be monitoring it for you as it goes to show how efficient they are. If everything plays out as expected, the number of clients will inevitably go up as well.

However, one important thing to take into consideration is the time factor. Although high-quality SEO usually leads to a considerable boost of lead generation, bear in mind that the process takes not only ongoing work and research, but may also take time before.

Nevertheless, according to CMS2CMS hiring a digital marketing agency is a worthwhile investment in your website and, by extension, your business, one that is certain to take effect and lead to a rise in lead generation. If you are still wondering if it’s time to find a digital marketing agency, the answer is very clear: absolutely, the time to jump on that bandwagon is now!

The ideal boutique SEO company in San Diego for you

As a leading marketing agency (pun intended), we have the insight into the market and the ways of the world wide web. You probably have a clearly defined market niche already, but it is our job to help you outshine your competitors and achieve maximum ROI on your marketing investment. With our experts in your corner, your website will become the paragon of effective, tailor-made digital marketing. Shoot us a call and let’s get started!


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How to Align Your Content Strategy and Your Brand Strategy

People tend to confuse brand strategy with content strategy and think they function independently of each other. Nothing is further from the truth.  In actual fact, they are symbiotic. Your brand strategy determines and shapes your content strategy, and your content strategy is the vehicle for executing your brand strategy. Ultimately, they work hand in hand to deliver the same goal, which is to strengthen and build your brand.

To put it more succinctly, brand strategy is the blueprint for building and growing your brand. It includes a clear definition and description of your brand identity, brand personality, brand goals, brand vision, and brand message.  It is the soul of your business.

On the other hand, your content strategy involves the tools and methodology for communicating your brand strategy to the brand audience.

Having a well laid out content strategy is the foundation of successful content marketing. Yet, according to a report by the Content Marketing Institute’s 2018 B2B, only 37% of marketers have a definite content strategy.

Developing a smart and practical content strategy can be a lot of hard work, especially if you’re not sure of what to include. But it is an essential groundwork that helps makes brand building a whole lot easier.

Here are some proven guidelines to help you align your content strategy with your brand strategy and help improve your brand value, brand visibility and ultimately your business bottom line.
















































































Outline Your Goals and Strategies

Your content strategy is woven around what you want to achieve. So, the first step is to be absolutely clear about these and make sure everyone on the team understands them as well. Ask yourself some critical questions and provide unambiguous answers, such as:

  • What are your goals?
  • Why are you creating this content?
  • How are you sure the content is consistent with your brand message and audience needs?
  • Which message and audience need is a priority at the moment?
  • How will you define vital elements, such as a lead?

Target the Market Needs

What matters most to your audience is their needs, which, unfortunately, may not be what matters to your brand or may even be at odds with it. This also underlines the importance of creating brand personas and vetting your content marketing ideas with them. The trick is to find a midpoint between your brand goals and your audience needs with your content strategy. Your brand success rate with your target market is largely pinned to this and being able to subsequently build a rapport with them. Next, smartly move them along your sales funnel and convert them to prospects and eventually customers for your business.

Think About Content Experience

Every piece of content you put out create a user experience. That is, the perceptions and feelings your message triggers in the mind of your reached audience. So you should seriously consider the experience someone will have while consuming your content. Content experience is not just about the message of the content, but also other visual elements associated with your brand, including the look and design of the website, such as how clean, uncluttered and responsive it is.

When developing a content strategy for your brand, think about the ideas and impressions it would create in the mind of the readers. Does it make them feel more informed? Does it give them something valuable to talk about with their friends and other social circles? Is your content easy to read and understand? Can the target audience easily and quickly access it? Does it make them trust your brand more?

Develop a Keyword Strategy

A successful SEO campaign begins with a good keyword strategy. Do your research and find out the most applicable terms and make sure they’re probably embedded in your content strategy. SEO is always evolving, so it’s important that you continue to review current best practices and that your content consistently retains relevance and quality and that keywords are evenly distributed and content published on high-value domains and media channels.

Create an Editorial Calendar

Besides developing a good SEO strategy, you must also be consistent with your message, so your target audience can easily identify the same identity, feel and experience across all platforms.

Creating an editorial calendar helps you to build that consistency. This will not only ensure the quality of output but also outline the volume, theme and timeline of published content. Don’t forget to align your editorial calendar with your audience’s most urgent content needs at every specific time range.

Incorporate photos, videos and GIFs

Today’s content consumers no longer want to read long texts; so you need to devise new tricks to keep their attention to the end or long enough to communicate your key messages. Statistics show that less than 20% of people actually read online content line by line. The rest just scan it, except your content is enriched with compelling visual information or branded content, such as videos, images, infographics, or GIFs. This way you can easily connect to the target audience with your key message.  

Promote it on the right platform

Creating a brilliant content strategy for your brand is one thing, but being able to reach the audience it was created for is a different thing. The worst content marketing mistake you could make is not being able to recognize and use the right platform to reach your potential audience. It’s like winking at a girl in the dark or doing business without advertising.

The majority of people are on the major social media channels such as Facebook, Twitter, Instagram, and YouTube, but which of the platforms do your potential market frequent more and therefore you should prioritize when trying to engage them?

Design a Smart Feedback Assessment Module

If you can’t measure your success and re-adjust them for better results, then your content strategy is not really effective. You must identify specific KPIs and develop a module that allows you to review results with metrics or quantifiable results. It should be able to measure the level of awareness, reach and awareness with each piece of content published or broadcast to the market. Other KPIs that could be fused into the measurement model include Audience Engagement, Traffic, Time on Site, Lead Generation Rate, Conversions, Post-Message Purchase Rates, and Product Usage.


Aligning your content strategy to your brand strategy is a vital task that requires special attention. With the right aim, focus, strategy and execution, it will boost audience engagement, site traffic and ultimately market share.

How The Knowledge of SEO Can Help Your Business Grow

How The Knowledge of SEO Can Help Your Business Grow

Search engine optimization (SEO) is a digital marketing tool that brings visitors to websites. It helps businesses by increasing website traffic in an organic, non-paid manner.

SEO keeps evolving, and it is getting harder for stakeholders to keep up with the numerous updates – particularly those who use Google’s traffic to drive in customers to their sites. However, one factor that remains constant is the value that customers bring when they find your business via organic search.

Why should you bother with the organic search if you could simply pay to get your site promoted in Google’s search results? Well, according to research, 70-80% of customers don’t trust paid ads and simply ignore them, focusing on the organic search results. We assume you get the message.

But why should you as a business owner even consider improving your site’s SEO? Right now, search engines generate about 39% of ecommerce traffic worldwide; 35% of which is organic, while the remaining is paid search.

Furthermore, according to the infographic we found at SEO Tribunal, businesses ranked among the top 10 search results on Google could benefit from 30% increase in brand perception and high-quality leads that are 10 times more likely to convert than social media on desktops.

Factors that affect website ranking on search results include page speed, informative content, quality of backlinks, SSL security, click-through-rate, etc.

Local businesses could particularly profit by optimizing their sites for local searches. Stats show that 46% of total Google searches are local, and 18% of smartphone local-based searches end up with a purchase within a day, unlike the 7% of non-local searches.

Reports suggest that by 2021, mobile devices will contribute to more than $1.4 trillion in local sales. Interestingly, out of three online searches, one is related to locations, such as “Where is the nearest barbershop?”

For further details and in-depth analysis of how implementing SEO could improve your brand awareness and lead to more sales, check out the infographic below.

Infographic URL: https://seotribunal.com/blog/stats-to-understand-seo/

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Does Your Digital Agency Need a Contract Management Software?

Wikipedia defines efficiency as the “ability to avoid wasting materials, energy, effort, money and time doing something or in producing the desired result. In a more general sense, it is the ability to do things well, successfully, without a waste.”

In the world of business, attaining a high level of efficiency is nirvana. The idea of being efficient is a desirable trait that most want in their company. The end goal of every company should be to reduce wasting resources while optimizing everyone’s potential. This could help minimize costs and expenses and prevent laying off redundant employees.

Imagine you own a business and you see that a lot of aspects in your company aren’t working out in the grand scheme of things. Maybe you realize that 10% of the staff are redundant or that the vendors you have employed are not delivering on the agreed upon posts. Instead of earning you money, they are losing you the big bucks. Of course, you would immediately do something about it.

Valuable insights for you and your company

Having a Contract Management Software can easily tell you this and more. A Contract Management Software or CMS provides users with a comprehensive and clear vision of the company’s contracts.

This allows users to determine which ones are effective and which ones are not. These insights can help you take the necessary actions to minimize your company’s expenditures.

Digital Agencies are one of the sectors that have the most contracts. If you’re an owner or manager of a digital agency, ask yourself: how organized are your contracts? Can you easily locate the contracts and determine whether they’ve been followed?

A Contract Management Software automates your entire contract database with automation tools ready for you to filter each contract by duration, vendor, price, etc.

Easier and Faster transactions from anywhere in the world

Wouldn’t it be easier if you can just send over to your clients the contracts that needed to be signed? Even if they are overseas, as most clients of digital agencies are, you can have them sign it through an eSignature software which is stored in a secure cloud storage.

eSignatures are legally binding so you do not need to worry if it’s legitimate or not. A Contract Management Software monitors your contracts and guarantees that your agency gets the full value from all signed contracts.

Integrating a Contract Management Software is fast and easy. Depending on your current contract management process, the number of contracts you have, and the resources you can commit to the implementation phase, it can take only 4 – 12 weeks!

Monitor and track your performance

With a Contract Management Software, you can easily monitor and track your performance for each client. Were the agreed upon KPIs met? Are you happy with your ROI?

With loads of clients, it is not easy to track all the due dates, deadlines, renewals, and conditions that need to be met.

While most companies hire staff to track their contracts, that staff are still just human and thus has certain limitations.

You will need an entire department to fulfill what a Contract Management Software can provide. Human error is quite common, unlike a software that is 99% of the time infallible.

Save up to 9% of your annual revenue

Studies have shown that companies with poor to no contract management systems lose over 9% of their annual revenue due to inefficiency and unmet KPIs. I think it goes without saying that this is a huge amount that your company could’ve saved for future expansion and investment.

Make the calculations. How much do you think are you losing because of poor contract management? Is it under or over 9%?

Now maybe you’re thinking, what is a measly 9% going to do? I still have 91% anyway. However, if you think of it, in eleven years, you’d have lost almost one whole year of revenue. Without being properly optimized, a company will face difficulty growing.

No more missed deadlines and unmet terms

The biggest reason why most clients don’t renew their contracts with digital agencies is that the KPIs that were agreed upon were not met. This is usually unintended but rather, simply just slipped the mind on the part of the digital agency.

By automating all KPIs, you can track whether they have been met or not. Having a fully-functioning Contract Management Software ensures that you meet your clients’ expectations enough that they will decide to renew. This also reminds you of deadlines and when it is time for a renewal of contracts.

Digital agencies dealing with international clients will benefit the most from having a Contract Management Software. Not only does it ensure that all tasks are done, but it also allows your clients to sign documents over the internet — no need waiting for a long period of time for your contract to get shipped to your client and back.

If your company relies on contracts, then you should definitely invest in a Contract Management Software that will create unlimited opportunities for your company!

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