What an exciting year we are leaving behind! In 2016, we’ve welcomed some long-awaited game-changers and found a useful place for them among our ranks. Time and again, we realized how important it is to build on previous experience. As we concoct a strategy for 2017, we are gathering intel on the best local marketing […]

Businesses don’t get a headache over too much money invested in online marketing, but over too much money wasted on online marketing. How can a business ensure that their online marketing dollar is well-spent? Analyzing conversion data. Scrutinizing the most relevant conversion metrics indicates what performs well and what doesn’t. The operative word here is […]

Baby, it ain’t over till it’s ooooveeer. Many e-commerce businesses are painfully aware that the crucial point of online shopping isn’t the moment when customers put items in their cart, but when they actually pay for the products. The checkout process appears to be of equal importance as everything that comes before the shopping cart […]

It’s yesterday’s news that great content is the bread and butter of successful online marketing. What’s more, original content is the sexiest phrase flung in the ongoing content marketing discourse. Marketers from all around are rallying under the banner that powerfully reads SCALE YOUR CONTENT MARKETING. The question seems inescapable – how to scale your […]

Jingle bells, jingle bells, 2017 is on its way! Have you made your resolutions yet? Oh wait – we call them plans and strategies now. If you are a business owner or an online marketer, my guess is that content marketing is going to make your list. In fact, ever since content made it to […]

Ka-ching! Ka-ching! Ka-ching! The torrents of online purchases that poured in almost $3.4 billion worth of online spend made Cyber Monday 2016 the biggest e-commerce day in history. This was the day that Cyber Monday accomplished its purpose, which was to motivate people to buy more online. According to Adobe, the Golden State was the […]