Mobile First: A Paradigm Shift in Digital Marketing [Infographic]

December 5, 2016

Ever since the onset of the mass mobile web in 2007, there have been dynamic changes in the way users search the web. It took 5 years for smartphone and tablet sales to outgrow PC sales, and an additional 3 for mobile search to dominate over PC and laptop searches. In response to the shift […]

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How We Got Ready for Mobile-First Index

December 2, 2016

At the beginning of November, Google announced the roll-out of the mobile-first indexing. What does mobile-first indexing mean? Basically, Google will now first look at the mobile version of a website when ranking, while it will fall back on the desktop version only if the mobile is unavailable. If we go back a few years, […]

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Are Google Reviews Important for SEO? Penguin 4.0 Says YES!

November 4, 2016

If Google aimed to catch the SEO community off guard with the recent Penguin update, the plan fell flat. At least when it comes to those who realized a long time ago that black-hat SEO is simply not the way to go. For quite some time now, anyone keen on doing SEO right has known […]

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Penguin Update 2016: How It Affects Your SEO

November 4, 2016

Since the beginning of SEO, marketers and business owners alike have been trying to crack the way Google’s algorithms work. All the questions they’ve been asking inevitably boil down to a single one: What criteria does Google employ to rank a site? Before we unravel part of the mystery, first things first – the ‘’criteria’’ […]

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San Diego SEO Expert 2016: Do You Have One In Your Corner?

March 29, 2016

You’re a San Diego businessperson. You know what you do. That’s good, but not enough. In 2016, you need someone by your side who will help you stay in the game. Regardless of whether you have already hired an SEO consultant or you are about to, if SEO isn’t your strong suit how will you […]

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San Diego SEO Trends 2016 – User Experience

March 23, 2016

Building a company website for search engines and building a website for users are one and the same thing. In the early days of the Internet, SEO trends were quite simple (let’s not say primitive), as were the search engine algorithms. Machine learning improved in leaps and bounds and search engines have upped their game. […]

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