Hubspot has recently published their 8th annual report on inbound marketing, after surveying more than 4,500 marketers globally. Marketers or no marketers, we are all witnessing this steady tectonic shift toward more human, interactive marketing approach that wants to earn the customer’s interest rather than buy it. As the report keenly observed, the key principle […]

Let’s face it: 2017 is going to be all about content and everything that goes with it: content marketing planning, content promotion, and ultimately – boosting content power to generate more profit. Whether you are a small business owner laying out a content marketing strategy or a household name across the nation, it makes no difference: […]

Think about an online brand you like. We bet you can see their logo without actually looking at it and even if you can’t put it succinctly, you at least feel the values they stand for. So, what’s in a brand? A message. This message emanates from the brand’s visual identity and voice. If you […]

Even though pay-per-click advertising is no longer an enigma for local businesses, many still report the same common issues with PPC management. With the development of paid search in the past two years, marketers and website owners constantly adapt to novel challenges. One of the greatest shifts in pay-per-click management is the need for more effective mobile ads. […]

What is the close rate for SEO leads? Do meta descriptions matter? What’s the optimal word count for top-ranking content? And most importantly – what does it all have to do with you? If you are a business owner with a website and a plan to use it to boost sales, it has everything do […]

You know where you are headed – the page 1 in search engine results. It’s quite impossible to get there without external links. You need support of others to climb up the SERP ladder. We have already written about the safest stepping stones when building your backlink profile. However, since it’s a pretty long road […]