Building a company website for search engines and building a website for users are one and the same thing. In the early days of the Internet, SEO trends were quite simple (let’s not say primitive), as were the search engine algorithms. Machine learning improved in leaps and bounds and search engines have upped their game. […]

We have to start with a disclaimer. This post doesn’t aim to disparage Indian SEO companies in general, but rather to point out possible and frequent dangers lurking in such a move. We also realize that our position as a San Diego SEO firm predisposes us for bias in this case. It is true that […]

In April 2015, Mobilegeddon took the Internet by storm. A Google algorithm update was rolled out with the intention to give ranking prominence to websites that were mobile-friendly. A couple of weeks later, Google revealed that mobile search overtook desktop search in 10 countries, including the US and Japan. This was search traffic sent from […]

Paid search or PPC has undergone tremendous changes in the past 2 years, as trends in the search marketing development changed, together with the behavior of searchers. Google has rolled out more than 1,000 changes to paid search algorithms and here are some changes presented through years.

SEO stands for search engine optimization and it’s a marketing method that has demonstrated a better ROI than traditional marketing forms like commercials and print advertisements. SEO leads have a 14.6% success rate unlike 1.7% rate generated by outbound leads like print and mail ads. The tangible benefits of good SEO are improved online visibility, […]